Functional snacking reinvented

Our philosophy

Giving you the keys to becoming the best version of yourself, thanks to functional and delicious products to integrate into your routine.

Innovation continue

We invest in research and development to create ever more efficient and effective products, serving your well-being.

Respect for the environment

We seek to minimize our ecological footprint, from manufacturing to packaging.

Made in France

All our products are made in France, guaranteeing local expertise and complete traceability.

Our story

When I created Joa, my mission was clear: to revolutionize snacking.

Today, the typical snack offering is full of sugars and unhealthy ingredients, while healthy alternatives often lack flavor and variety. As a result, discerning, health-conscious consumers end up cooking everything themselves. Joa was created to change that.

Our vision is based on one key element: the microbiome.

Gut bacteria play a crucial role in digestion, immunity, energy, and even mood. That's why all our formulas contain live probiotics.

We started with probiotic drinks and a highly concentrated powder, easy to incorporate into your daily routine. And this is just the beginning: soon, Joa will be tackling the world of snack bars, always with the same commitment to performance and enjoyment.

Cynthia S., Founder of Joa Microbiome